New Mover Outreach Program
Reach every neighbor with a
personalized invitation to your Church!
Every year 40 million people move to a new home - even with the down housing market, many people have been forced to move because of foreclosures and job losses. With the New Mover Outreach Program your church can easily send a church postcard invitation to these newly relocated families inviting them to find a caring and supportive
community at your church!
New Mover Outreach Postcard Invitations
Every New Mover Church Postcard Invitation features unique variable data printing - which prints the recipient's name on the front and back of the postcard, increasing your response rates up to 200%! Only 79 cents per postcard including postage!* Click the image below to see a larger image with sample name.
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Your New Mover Outreach Subscription includes:
Automatic Monthly Mailings
With the New Mover Outreach Program, you can relax! We'll automatically send personalized invitations to every new neighbor every month. No labels to peel, no trips to the post office, we do it all for you!
With the New Mover Outreach program full-color postcard invitations are only 79 cents each including design, printing, mailing list and postage! Plus a one-time set up fee of $79.95.
*79 cents based on non-profit postal permit
Professional and Effective Designs
Our tested designs and full color printing on 100 lb glossy paper ensure that the invitation gets noticed in the mailbox.
Variable Data Personalization
Every postcard features the recipient's name printed on the front and back increasing your response rate up to 200%! Click here to learn more about increasing response rates.
Design Exclusively For Your Area
Other churches in your 3-digit zip code area can’t use your card for their New Mover invitations. Call 800-991-6011 to see if your design is available in your area.
Every month you will receive a report with the names and addresses of the people who receive your invitations so you can follow up with a free gift or personal invitation.
No Obligations or Contract
Cancel at any time.
If another new mover program produces better results than ours we will refund your $79.95 set up fee so you can switch back. (must try the Outreach program for four months and switch back to a previous program)
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The New Mover Outreach program is already the easiest most effective way to invite new families to church. But with these additional options, your church can increase your responses!
Jump Start Program
Start your New Mover Subscription with a special mailing to every new movers who has relocated in the last two months - instead of the normal 1 month list. This one-time mailing allows you to go back and invite more families to church - with no additional fee - you only pay the 79 cents* per postcard for the extra invitations!
Studies show that reaching consumers with multiple impressions increases your response rates, with Multi-Reach new movers in your area receive two invitations to your church – the normal new mover mailing and then a second follow up mailing two weeks later! This provides an automatic reminder to visit your church!
Here's How it works:
- Your new neighbor automatically receives the first New Mover Outreach postcard inviting them to your church.
- Approximately 2 weeks later, a second postcards invitation is sent to the same new neighbors. Your church can decide if you send the same design twice or use two different designs (an additional $29.95 design fee is required for choosing a second design for your follow up mailing)
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How Does The Outreach New Mover Outreach Program Work?
Every month, Outreach will obtain a list of new movers in your 3-digit zip code area. We will then use our state-of-the-art variable data technology to print postcard invitations featuring every new mover's name on the front and back of the postcards. We will then address and mail the postcards for your church.
What makes your program unique?
The Outreach New Mover Program is the only new mover program that provides variable data personalization on every order so the postcards automatically feature the recipient's name printed as part of the design on the front which increases the response rate up to 200% - other companies do not offer this service at all or charge extra for it! The Outreach New Mover Program is also a complete, turnkey program - we do it all for you, including delivery to the post office. Finally, with the New Mover Outreach program, there are no contracts or obligations - you can cancel at any time.
Why do so many churches do new mover outreaches?
Every year 45 million people move to a new home. Studies show that these new neighbors are often looking for ways to connect to their new community and make new friends. In our current economy, New Movers are also often going through financial or personal hardships and are open to spiritual discussions and support. Both of these scenarios make New Movers a very responsive audience to invitations to church and church events.
How much Does It Cost?
If your church has a non-profit postage permit, each card is only 79 cents each including printing, addressing and delivery to the post office. There is a one-time set up fee of $79.95. If you do not have a non-profit permit, your costs will be about 10 cents higher per card.
Can I limit how many postcards are mailed each month?
Yes, you can set a limit. To be effective and see results, we recommend you do not send less than 50 postcards a month.
Are there minimum quantities required?
No, but we recommend that you do not send less than 50 postcards per month or your results will be hard to monitor.
Where do the lists come from? Are they accurate?
Outreach acquires our lists from a specialist in new mover data. They pull information from property titles and deeds, one of the leading credit bureaus and some utility companies. The names are compiled and filtered to ensure the list is as accurate as possible.
When are the church postcard invitations mailed?
Regular New Mover invitation mailings are delivered to the post office the last week of each month. The Multi-Reach mailings are sent approximately two weeks later to the same households to increase response rates.
After our monthly postcards are sent, how many new people should I expect?
Your response rates will vary depending on how many invitations are being sent and what other marketing your church is doing in the community. Unlike Christmas or Easter invitations, a new mover invitation is not targeted at a specific or time-sensitive event, so visitors may not respond immediately - you may see more of a trickle of visitors over several weeks. However, that does not mean that your invitations are not effective - studies show that it can take up to 7 "touches" before someone responds to a marketing campaign, so as you continue to promote your church through other postcard mailings, door-to-door invitations, special events etc... you will see higher response.
Even if just one family were to join your church from a New Mover invitation, you would still recoup your investment. Here is how it works: Studies show the average church attendee gives $1000 per year, your investment in the New Mover program is $948 per year if you send 1200 invitations per year at 79 cents each. That makes using the New Mover Program practically risk-free!
Can I change my church postcard design?
Yes, however there is a $29.95 design modification fee if changed to another existing New Mover Design. A modification fee of $75.00 applies if changing to a design that
is not currently a New Mover Design, including submitting completed artwork, or a full custom design.
How will I know who has received the postcard invitations?
Every month you will receive a report showing the number of cards and the information on each new neighbor who receives the postcards so you can follow up later. We will also include your mailing address when we send the postcards so that you will receive a postcard the same time as your new neighbors.
How will I receive the reports of new movers for follow up?
The reports are sent via email with an MSExcel spreadsheet attachment. You will receive the name and address for each person who received a postcard from your church that month.
Can you bill my church for the subscription?
At this time, only Credit Card payments are accepted for the New Mover Subscriptions. Your card will be charged each month on the day your postcards are sent to the post office around the 28th of the month.
What if I'm not happy with the service?
You may cancel the service at any time - there are no long term contracts or obligations. The New Mover Program does have a guarantee: if another new mover program produces better results than the New Mover Outreach program, we will refund your $79.95 set up fee so you can switch back. You must try the New Mover Outreach program for four months and switch back to a previous program. Call for details.
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The New Mover Outreach Program Really Works:
"Our church has used the New Mover program to reach out to newcomers for four years. We know it's been successful because we ask guests to identify how they first heard of our church, and we hear about the card they received. Some guests bring their postcards with them. We really like how we can customize the printed materials and the mailing list to maximize our exposure and craft a message that fits our congregation. Thanks, Outreach, for this great tool!" - Pastor Ron Dauphin, Olmsted Community Church
"The WelcomeOne New Mover Outreach Program has been a great success. Each month it generates phone calls and emails...What a great idea!" - Jim Yelvington, Sactuary Church
"The WelcomeOne New Mover Outreach Program raises awareness of our church throughout the community and provides low-cost, personalized invitations to people we otherwise could not reach." - Abraham Lavoi, Turning Point Church
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