FOR IMMEDIATE RELEASE
Contact: Carri Gambill
Outreach Media Relations
800-991-6011
Outreach and ICON Distribution
Announce New Passion Partnership
With Swank Motion Pictures
Vista, CA, June 1, 2005: Outreach, Inc. (www.outreach.com) and Icon Distribution, Inc. have announced the signing of a three-year agreement by which Outreach will offer promotional tools for The Passion of the Christ movie for church screenings of the film. This agreement is announced in conjunction with another arrangement for Swank Motion Pictures, Inc. (www.swank.com) to provide licenses for churches to screen the movie legally in public showings.
Outreach will offer an array of outreach communication tools (postcards, door hangers, invitations, banners, and more) for helping churches and their members invite friends and family to experience the film. The Passion of the Christ, the ninth highest-grossing film of all time, will be a perennial opportunity for Christians to share the redemption story. Now with the availability of non-theatrical screenings of the film, they are able to do so right in their own church.
Scott Evans, president of Outreach, Inc., said, "The Passion of The Christ remains a powerful outreach tool for sharing the message of Christ with the unchurched. It's important to remember that more people have not seen the movie than those who have. More that 200 million Americans have yet to experience this incredible film. Now churches can set their own times and places for sharing The Passion with their community."
Churches may acquire legal screening licenses directly from Swank Motion Pictures by visiting www.swank.com. Accompanying outreach tools can be purchased by visiting www.outreach.com.