The following articles contain tips, ideas and general information to help you reach more people for Christ. These ideas are based on the 4 Laws of Effective Outreach (Click here to learn more about the 4 Laws ). Check this page often as we will continue to update and add useful articles.
Law 1 – Build an Outreach Identity
Effective outreach begins by building an outreach identity at the heart of your church, including outreach-oriented mission statement, a faith-filled vision and a vibrant logo and branding tools designed to convey your identity. The following articles will help with your identity needs:
Law 2 – Reach Out to Your Community
When you communicate your identity in a compelling way and actively build bridges into your community, people will be more likely to connect with your church. Your outreach efforts need to convey who you are to the right audience, at the right time, through the right method. These articles can help you with ideas, and tools to attract more visitors to your church:
- An Insiders View of Outreach (Part 2)
- Using Direct Mail To Reach Your Community
- A Visitors Experience: Five Minutes Makes all the Difference
- Making Your Website a Powerful Tool – Six Tips
- Attracting Families with your Children's Program
- There is More to Answering the Phone than 'Hello'!
- How to Write a Press Release that Gets Published
- Make Your Newspaper Ad Leap Off the Page
- Finding Funds for Effective Outreach
- Free Publicity Opportunities for Your Church
Seasonal Ideas: - Beating the Lazy Days of Summer – Yes, You Can Grow this Summer!
- Harvest Festival Outreach
- New Years – A Great Time for Outreach
Law 3 – Connect People to Your Church
Helping people connect is key to having them stay and become active members. The connection process is facilitated by having the right materials available to help people find places of connection. Provide tools to let them know about your church's ministries, needs and opportunities to be involved:
Law 4 – Equip Members to be Reach Out
Personal connection remains the single most powerful method of outreach. As you equip your members with the motivation, knowledge and materials they need to share their faith, they will contribue to your church's outreach efforts by reaching out to the unchurched around them.