Using Direct Mail to Reach Your Community

Want to get your church’s message out to your community? Take a look in your mailbox. According to professional marketers, direct mail is the most cost effective way to send your message to a specific target audience. Here are the three keys behind a successful direct mail campaign.

Right Vehicle

Make your direct mail piece stand out in the mailbox. Among the letters, bills and traditional-sized envelopes, a direct mail piece that is brightly colored and oddly sized will catch attention. A direct mail piece that is self-contained (such as a postcard) also catches the eye because the message is directly in view and not hidden inside an envelope. Many people will read their postcard on the way back from the mailbox. Any of our professionally designed, oversized postcards (ImpactCards) are an excellent example of an effective direct mail piece.

Right Design

While bright colors and an odd shape draw attention to a piece, the most effective direct mail pieces also contain some sort of a graphic “hook” on the front that causes the recipient to want to learn more. A well-targeted message and design will use this “hook” to connect with the audience’s felt needs, and thus, increase readability.

Right Audience

Unlike television or newspaper advertising, direct mail allows you to reach only those people most likely to respond to your message. This increases your response rate and decreases the cost. Our OnTarget mailing services make reaching the right audience even easier.

A strong direct mail piece may be the perfect tool to get your church’s message to the community.