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I'm sure you've noticed them- those weird little squares on ads in magazines, in store displays and even at the movie theater – it's a QR Code and it’s the latest way to communicate with people in the marketplace.
Outreach now offers a FREE QR code with every custom order! By inserting a QR code into your direct mail postcard, custom bulletin, banner or brochure anyone with a smartphone or tablet can just click and be taken to any web page you want – like a pastor welcome video, a promotional video for an upcoming event or a form to register for a free gift or tickets!
"More and more people first visit your church through your website -- not through your front doors." - Church Marketing 101. Give them an easy way to get there with a QR Code!
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A QR code is just like a barcode except that it can be read by a smartphone or tablet equipped with a QR code reader (usually offered as a Free App). The QR code is encoded with a URL so that when anyone scans it, the web page is displayed on the phone. This allows you to provide additional information, show a video or even a map.
Using a QR code in your church communications is smart for many reasons but some key points are: