Outreach: Church communication and marketing tools

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Richard Montanez

Creator of Flamin' Hot Cheetos

Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor and is recognized as the creator of
the Flamin’ Hot line of products, which have become a billion dollar business and a cultural phenomenon.  
Mr. Montañez is the only four-time recipient of PepsiCo’s Chairman’s Award, the highest honor given to
employees based on performance and work ethic.

Travels From:
Los Angeles, CA

Booking Fee:
Call 866-400-2036 for a quote

Richard Montañez leads Multicultural Sales & Marketing across Pepsi North American
divisions. Throughout his career Montañez has held various senior roles through Pepsi and Frito Lay
divisions.
 
Montañez started his PepsiCo career at Frito-Lay in 1976 as a janitor and is recognized as the creator of
the Flamin’ Hot line of products, which have become a billion dollar business and a cultural phenomenon.
Recognized for his visionary leadership, ability to innovate and his commitment to diversity, he has
received several notable awards and is often named one of the most influential Latinos in corporate
America.
 
Mr. Montañez is the only four-time recipient of PepsiCo’s Chairman’s Award, the highest honor given to
employees based on performance and work ethic. As a long-standing mentor and executive sponsor of
PepsiCo's Latino and Hispanic employee group, Adelante, Montañez has supported and nurtured the
careers of hundreds of PepsiCo employees. Montañez is also a committed philanthropist and founder of
Onelite, a nonprofit that provides hundreds of high-need families within the United States with food and
school supplies.
 
He serves on several boards or directors and advisory boards. He was also the first Latino board member
to serve on the board of the Southern Christian Leadership Conference (SCLC), an African-American
civil rights organization, whose first president was Dr. Martin Luther King, Jr.
 
Richard Montañez is a sought-after motivational speaker, speaking to corporate groups like Target,
WalMart, and Slalom, as well as universities such as USC and Harvard. Montañez has been featured in
TV and print outlets, such as Good Morning America, The Washington Post, Vanity Fair, Fortune and
Newsweek. His story is now the subject of a forthcoming biopic from Fox Searchlight Films
 
                              Richard Montanez's Story Featured on Good Morning America
 

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