Outreach: Church communication and marketing tools
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It’s the New & Improved Outreach Everywhere

Combine the staying power of direct mail with the high-engagement value of social media ads and you have the perfect combination to reach and invite more people in your community, multiple times!

Get started by adding a social ads package to your mailing:

Select

Select a postcard design
& Social Ads Package level

Customize

Use our custom platform
to give us all the details about your service or event

Grow!

We handle the rest! We will build your ad, get your approval, select the target audience, run the ad and send you the report

You're Done! Our expert social team does the rest!

What do I get with Outreach Everywhere?

There is a Social Ad Package option for everyone:

What is a targeted social ad?

Unlike a regular post that you would share on your church's social media page, a social media ad promotes an event, business, or product, and is targeted to specific demographics or geographic areas. The Outreach Everywhere Social Media Ads team are experts in creating high-performing social media ads for churches. We will analyze your area and target either the surrounding zip codes or a specific mile radius around your church with social media ads, inviting your community to your church and events.

What our expert social ads team provides with each package:

Setup

Our Ads Team takes care of your ad campaign set-up, from picking the targeted audience to scheduling the ads before your event.

Strategy

The world of Social Ads and best practices changes quite often and can be difficult to navigate. Our team keeps up on the latest rule changes and best practices so that your ads will be the most effective they can be.

Service

Our team will monitor your ad’s performance while it is in progress, and make adjustments to improve results if needed. Now that’s service!

Spend

One of our team’s core values is stewardship. You won’t need to worry about your ad campaign going over budget or spending too much per click on your campaign. Let our experts do what they do best, so you’ll get maximum reach for your buck.

Summary report

After your campaign runs, we’ll send you an easy-to-read report of how your ads performed that you can share with your team and celebrate what God did through your commitment to reach your community.

Read more in FAQS

Why should I do Outreach Everywhere instead of a mailing alone?

It’s the most effective marketing spend you can make!

Studies show that multiple touches (or impressions) of a message provides higher response rates and brand recognition. By mailing a postcard and then targeting the same area with social media invitations, you will be able to reach your community multiple times on multiple channels. Your Outreach Everywhere social media ad’s impressions will be from 15,000 to 50,000 (average) depending on your package!

What will my social media ad look like?

Your social media ad will have the same look and feel as the post card mailing design you choose or your uploaded design. Our social ads experts will create an ad proven to reach your community and provided higher response rates. Your ad(s) will run on Facebook and or/Instagram for 10-15 days depending on the ad package you choose.

Your social ads will be seen by the same audience area as those receiving your postcard in the mail!

Does it work?

Yes! We’ve received several great stories about how effective social ads and postcard pairings are to get people to respond to church invitations and raise awareness of the church in their community. This story is from a church launch named Trailhead:

“We had an incredible response to the social media and the mailer: over 1,000 new unique visitors to our website in the 10 days leading up to launch…and on launch day we had approx 100 new, first time visitors who responded to the mailing and joined us for worship…Praise!”

FAQs

  1. How much of a benefit is it to combine social media ads with my direct mail?
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    Studies show that multiple “touches” (or impressions) of an ad or message provides higher response rates and brand recognition. The average person spends over 130 minutes on social media per day and it is the source of the most minute by minute interactions between people. Your church needs to be where the people are and where conversations are taking place in order to invite and share the Gospel. By mailing a postcard and targeting the same area with social media invitations, you will be able to reach your community multiple times on multiple channels. Your Outreach Everywhere social media ad’s impressions will be from 15,000 to 50,000 (average) depending on your package!

  2. Can I get a custom social media ad made that matches my custom postcard?
    3. ()

    Yes - When you add either the Silver or Gold Social ads package, our expert team will create a social ad using your custom postcard design. The ad image will contain the text “You’re Invited.” Your ad text above the image is customized by you during the order process.

  3. Will every person who gets my postcard also get a social media ad from my church?
    4. ()

    The social media ads for your church will display on Facebook (and Instagram if you choose the Silver or Gold package) for 10 to 15 days (again depending on package) prior to your event and will be seen in approximately the same geographic area as your postcard. Keep in mind that only people who use Facebook and Instagram will see your ads.

  4. What should I do if we don't have a Facebook page?
    5. ()

    You will need to set up a Facebook page in order to run ads (you do not need an Instagram account to run ads there). You can create one in a few minutes with these steps.

  5. What does it mean to give Outreach “Facebook advertiser access”?
    6. ()

    Granting our social ads team Advertiser Access simply means that we can create ads for your page, edit the ads, and access reports on the ads. Advertising Access does not give permission to log in as you or access to any payment information associated with your Facebook account.

  6. What if we do not have an Instagram account?
    7. ()

    You do not need to have an Instagram account for your church to have social media ads appear on that site. Your ads will link directly to your church’s homepage.

  7. When will my ads run on Facebook and Instagram, and for how long?
    8. ()

      For the Bronze Social Ads Package
    • Your campaign will run on Facebook up to 10 days before your event/service
      For the Silver Social Ads Package
    • Your campaign will run on Facebook and Instagram for up to 12 days before your event/service
      For the Gold Social Ads Package
    • Your campaign will run on Facebook and Instagram for up to 15 days before your event/service

  8. How many people on Facebook and Instagram will see my ads?
    9. ()

    Your ads will run on Facebook and or/Instagram with an average of 15,000 to 50,000 impressions (total number of views on your ad) depending on the ad package you choose.

  9. How will I know if visitors are coming because of the postcard or the social media ad?
    10. ()

    While not every visitor wants to be acknowledged as being new to your church, you could ask visitors who do fill out a community card or pick up a visitor gift how they heard about your church. After your event, your social media ad coordinator will send you a report on how many people saw your ad, clicked on it and went to your website.

  10. Can I customize my social media ads?
    11. ()

    The social media ad images are created by our expert team to meet Facebook's requirements (less than 20% text) and to provide maximum performance for your church. The ad text that appears above the ad graphic is customized by you during the order process.

  11. Can I choose more than one ad?
    12. ()

    The Gold Ads package provides two social ads that run on BOTH Facebook and Instagram.

  12. If I upload my own postcard design, can you make me a social media ad to match?
    13. ()

    Yes - our expert team will create a social ad using your postcard background. The ad image will contain the text “You’re Invited.” Your ad text above the image is customized by you during the order process.

  13. Can I have a copy of the social media ad so I can post it to my website or share it on my personal social media pages?
    14. ()

    Yes. A file of your ad will be sent to you after you approve it.

  14. What is the best way to follow up with people who comment or like my social media ads?
    15. ()

    Responding to people who comment on your ads is an important way to start a conversation and create online engagement. In addition, it will help your ads continue to be successful through Facebook. Try to have someone on your staff respond and answer comments and questions as quickly as possible. Also ask people who respond to your ads to LIKE your church’s page; this will increase your reach.

  15. Our church is supplying our own art for our postcard. Can we provide a custom Facebook ad that will match our design?
    16. ()

    No need! Our expert team will design the social ad for you from your postcard art file. The ad we create will meet Facebook's requirements (less than 20% text) and provide maximum performance for your church. The ad image will contain your postcard background and the text “You’re Invited.” The ad text that appears above the ad graphic is customized by you during the order process.